In 1934 Enrico Masserini founded the company Masserini Orologerie SpA in Milan. After World War II, the company was called EMAS (acronym of the founder Enrico Masserini).
The founder's son, Annibale, and afterwards his grandson Enrico, finally consecrated the Emas name as a manufacturer of specialty products made in small series.
The company closed in 2020, due to Covid pandemic.
Giardino Italiano is authorized dealer of Emas and Nivrel watches